What we wear should tell a story and that story has multiple chapters and authors. (See above for the first chapter of our story. Come back soon for the next chapter. And come back often to help create shared verses, sonnets and memories)

What we wear should have the same life cycle as a rose: unique value and joy can be had from its initial bloom in your garden to the memory and unique texture of a stray pedal tucked into creases of a love letter. None of which would have been appreciated if they had been cut too early or thrown away at the first sign of wear.

There are finite resource on our land and in our oceans. Our clothes should not be fast fashion but should grow and change with us.

Similar to the fabric and textures in our products, diversity and interconnectedness are the keys to our strength and longevity.